SILVER STUDIO

You Found me.

Im a brand developer, marketer, creative project manager and art director along with a list of other creative skills. With a focus on helping brands build community, identity and experiences through intentionality, I’ve spent the last 5+ years in New Orleans working on a variety of marketing initiatives. From rebranding a 100+-year-old local brewery; to marketing a global hotelier brand property and building community through a music collective, my knowledge of branding and marketing spreads far and wide.

BA OF SCIENCE IN MARKETING

SOUTHERN UNIVERSITY

2020

Creative Background

4+ Years of brand development

6+ Years of marketing management

4+ Years of project management

2 Years of product design

3+ Years of art direction

7+ Years of graphic design

2 Years of architechual photography

SILVER STUDIO
2022 - PRESENT
I develop long-term brand strategies that lead to the production of visual concepts for social media, webpages, campaigns, and print media.
I work with clients to develop brand-aligned partnerships that lead to organic brand growth.
I produce, oversee and execute activations that build worlds around brand concepts.
ACE HOTEL NEW ORLEANS
September 2022 - December 2023
Developed and managed quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement, and increasing room bookings.
Curated and managed local programming and strategic brand partnerships focused on engaging and increasing brand awareness with target audiences
Created and executed a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, email communications, and live content capture on property.
Worked closely with F&B teams to drive traffic to the property’s outlets through programming, social and paid channels.
Owned reporting on marketing plans, key campaigns and KPIs to leadership and the broader organization.
Worked with the Atelier team to field media requests, on-property media tours and photo shoots
FAUBOURG BREWING CO.
2020 - 2022
Assisted in the re-branding and brand launch of Faubourg Brewing Company while project managing an ongoing series of festivals that included the creation of event-specific merchandise, and consumer-facing print, digital, social & web collateral.
Managed the creation, of evergreen social media content and served as the webmaster for key features of Faubourg’s website.
Acted as a liaison for community outreach of various neighborhood associations and local culture bearers.
Lead a weekly strategic department meeting in which we discussed techniques and strategies to increase brand awareness, and long-range planning of future on-premise and off-premise marketing efforts.
Acted as the sole manager of Faubourg's e-commerce merchandise platform.
SHYBE DESIGN
2020 - 2022
Worked with CAD designers and producers to take a series of home goods from conception to early samples and finally landing on finished goods to be sold via an e-commerce platform.
Created the framework, and consumer-facing pages of both brand and e-commerce websites, while managing and operating company sites.
PINKROOM PROJECT
2017 - 2019
Curated and conceptualized activations followed by strategic planning and execution of ideas from inception to completion.
Managed a variety of content creation that included photography, videography and radio assets to build a community of like-minded individuals that patronized activations, pop-ups, live shows and parties.
FAUBOURG BREWING CO.
2020 - 2022
Curated and directed video content, developed branded brewery merchandise and conceptualized a neighborhood association block party with over 40+ vendors.
PLAISIR SOUNDS
2022 - PRESENT
Created the visual identity, album artwork and consumer-facing pages of the e-commerce webpage.
SHYBE DESIGN
2020 - 2022
Created the visual identity, and campaign assets for both web and social media touchpoints.
Designed all consumer-facing pages of the brand and e-commerce websites.
Gue Interiors
2022 - PRESENT
Residential interior photography
Freelance
2022 - PRESENT
Residential interior photography
Commercial interior photography

BRAND PARTNERSHIPS

In the summer of 2023, Ace welcomed the return of its long-running Artist in Residence (AIR) program. The AIR program — which hosted over 350 artists at Ace properties in the last decade — relaunched simultaneously at eight Ace locations globally, providing all participating artists space to both create and exhibit work. The residencies began in June and ran on a quarterly basis, with new works exhibited by each artist following a month-long stay at the hotel.
I worked as a liaison between the Ace Hotel New Orleans property and a variety of artists from Material Institute helping them pinpoint what medium of work they wanted to display at the exhibition and executing a successful opening reception.
I spearheaded a partnership with Exclave Spirits that allowed recorded conversations to transpire between creatives from different backgrounds and the owner, Andrew Albert. Andrew has built a brand that is dedicated to paying homage to black ingenuity through storytelling and partnerships. In the Exclave Moments series, he tasks guests with unpacking their creative processes and led a discussion centered around authenticity, freedom, and self-determination.
No Pulp Records first started in October of 2018 with the private collection of owner, Joe Lyle. Currently, through the process of buying, selling, and trading, we have amassed some 50,000 eclectic new & used vinyl records and tape cassettes.
No Pulp Records has always been, in the mind of its creator, a cultural renaissance project. They have long-standing goals of creating a space where creatives and art lovers can come and experience with their whole being. They aim to be a communal space where knowledge is gained, friendships are created, and memories are made.
I partnered with No Pulp to bring guests a monthly curated Spotify playlist, record of the month, and a fresh supply of wax monthly to Lovage Ace Hotel New Orleans’ coffee shop.
I had the pleasure of working with the Mardi Gras Indian Council during my time at Faubourg Brewing Co. where I worked with a creative team to develop a commemorative poster and seasonal 12pk to honor the partnership between the brewery and the culture bearers of the city.
The partnership also consisted of a mini festival deemed MGIC Day, where we invited Black Masking Indians, and social aid & pleasure clubs to perform at the facility.
I partnered with Forum for Equality to execute Pride Month programming at Faubourg Brewing Co. that featured a kid-friendly drag performance, queer ran pop-ups, and a donation to their organization for every pint of beer sold during pride month.
I was a part of the team at Faubourg Brewing Co. which had a long-standing partnership with the New Orleans Saints in which we created seasonal co-branded merchandise, 12pks and executed a series of branded activations through the 2020 and 2021 NFL seasons.
Through the music collective, Pinkroom Project, I was a part of the team that was able to land a partnership with Vice Magazine that included a short documentary on the collective, a Multi-page spread for the music issue of their 2017 magazine and a live show at the famous Baby’s Alright in NYC.
I partnered with drag wrestling collective, Choke Hole, to execute a 2-day drag wrestling show to celebrate the 5 year anniversary of Choke Hole during pride month of 2023.

WORKS

With a focus on building community, story telling and project management, I cultivate strategic brand partnerships, produce activations and create memorable content. Explore selected works from 2017 - 2023.

ACE HOTEL NEW ORLEANS

FAUBOURG BREWING CO.

PLAISIR SOUNDS

INTERIOR PHOTOGRAPHY

PINKROOM PROJECT

SHYBE DESIGN