ACE HOTEL NEW ORLEANS
2023
SOCIAL MEDIA
I managed and oversaw the creation of content for 5 Instagram accounts including two restaurants, a boutique hotel, a music venue and a coffee shop. From developing and capturing cultural programming to working with a creative team to design assets that helped me promote upcoming events, I was able to tell the story of Ace Hotel New Orleans.
September 2022 - July 2023
25K + Engagements
10K + Followers gained
8K + Profile actions
5M + Impressions
BRAND PARTNERSHIPS
Ace New Orleans x Material Institute
Originally founded in 2014, the AIR program welcomes a multidisciplinary group of artists to stay at Ace properties internationally, providing space for creation as well as exhibition.
In the summer of 2023, Ace welcomed the return of its long-running Artist in Residence (AIR) program. The AIR program — which hosted over 350 artists at Ace properties in the last decade — relaunched simultaneously at eight Ace locations globally, providing all participating artists space to both create and exhibit work. The residencies began in June and ran on a quarterly basis, with new works exhibited by each artist following a month-long stay at the hotel.
I worked as a liaison between the Ace Hotel New Orleans property and the artist, helping them pinpoint what medium of work they wanted to display at the exhibition and executing a successful opening reception.
Ace NEW ORLEANS x Exclave spirits
I spearheaded a partnership with Exclave Spirits that allowed recorded conversations to transpire between creatives from different backgrounds and the owner, Andrew Albert.
Andrew Albert, the founder & owner of Exclave Spirits a black-owned whiskey company, has built a brand that is dedicated to paying homage to black ingenuity through storytelling and partnerships. In the Exclave Moments series, he tasks guests with unpacking their creative processes and leads a discussion centered around authenticity, freedom, and self-determination.
Ace NEW ORLEANS x NOWFE
Get Your Roll On: Pasta-making In Josephine Estelle
I helped curate and oversee a hands-on pasta-making class where guests were introduced to the step-by-step technique of handmade fettuccine noodles by Josephine Estelle's head chef Trey Williams. Following the class, guests were treated to fresh fettuccine ribbons served with a trio of sauces from the Josephine Estelle Kitchen: cacio e pepe, bolognese and amatriciana. Guests also learn how each sauce pairs perfectly with Italian wine varietals.
Basking In Bubbles with Veuve Clicquot
I helped to activate a rooftop pool party where guests basked in the sun and made a splash at the Ace Hotel New Orleans all while sipping Veuve Clicquot. The event featured poolside light bites and a DJ spinning crowd favorites to get the party started.
ACTIVATIONS
Six OF SATURNS
Six of Saturns is Ace Hotel New Orleans’ annual festival celebration of music, visions and the collaborative spirit of New Orleans. For two weeks each spring, guests gather to revel in the beats of the bayou, its musical legacy and commune with stage legends, big band street performers, activists and artists of every feather. I had the pleasure of working with a design team to create an identity for Six of Saturns that tells the story of Three Keys, Ace Hotel’s music venue, and coordinating the campaign rollout plus live coverage of all of the events.
April 2023
700 + Attendees
74K + In Revenue
ESSENTIALS
Essentials, Ace Hotel New Orleans’ annual weekender of music, art and culture, hosted alongside Essence Festival features live shows, artist panels and special guests to celebrate the one-of-a-kind magic that sweeps through our city every year. I designed and distributed artist-specific assets to increase visibility and reach.
July 2023
1000 + Attendees
60K + In Revenue